Analysis of macro and micro environments of the events industry and corporate hospitality

The marketing course is ideal for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective. The Federal Reserve also seeks to regulate employment levels through monetary policy stimulus and credit measures that can ease borrowing rates for businesses to help improve capital spending and business growth, also resulting in employment growth.

The purpose of the Macro Environment Analysis is to identify possible opportunities and threats that will impact on your industry as a whole and that are outside the control of your industry.

Macro Environment Analysis

This means a business owner should first consider the macromarketing environment to determine the viability of products and services before spending time and energy on trying to sell to a specific group.

Your organisation has a duty to satisfy the public. Hilton contributes revenues to the Hilton Community Foundation that serves the community in need, thus adding more value to its social responsibility. Reporting and investigation procedures were even created to promote legal compliance.

Global travel is incredibly popular so Hilton offer a loyalty programme; visitors can earn points and receive rewards, e.

Macro Environment

Competition Competition is another factor that those managing or owning businesses in the hospitality field have little to no control over. The goal is to assess the buying trends, customer behavior patterns and regulatory environment. The Federal Reserve sets a federal funds rate for which federal banks borrow from each other, and this rate is used as a base rate for all credit rates in the broader market.

However if you are heavily geared or have large borrowings you will need to consider the impact of interest rates in your internal analysis Strategic Leadership and the Macro Environment Analysis Once you have grasped an understanding of the macro environmental analysis you will be continually scanning for information about macro factors activities such as watching or reading the news, reading management magazines and when in conversation with other industry leaders will all lead to a greater understanding of the macro environment.

Inflation Inflation is a key factor watched by economists, investors and consumers. Segmentation can also pertain to buying habits, lifestyle choices and hobbies. Once the market is defined as viable, business owners can narrow the marketing strategy to smaller microsegments.

These are available the next time the individual s wish to travel. The hospitality industry influences the economy, from providing jobs to sourcing goods locally.

Micro Environment Factors The suppliers: This trend should result in an increase in the total number of caravans sold — so if you are in the caravan industry based on this one trend you should expect to see growth in the total size of your industry.

The macromarketing strategy is more like an airplane at 30, feet, gaining a broader perspective why a product succeeds or fails. Business legislation is enforced to protect consumers, companies and the interests of society. Segmentation can also pertain to buying habits, lifestyle choices and hobbies.

If the product the organisation produces is taken to market by 3rd party resellers or market intermediaries such as retailers, wholesalers, etc. Hilton are facing tight regulations to decrease their carbon footprint, inevitably increasing the levels of operational costs for the company.

For more information about the marketing diploma qualification and studying with Oxford College of Marketing, call Dave Charlton on 0 or email enquiries oxfordpeg. Even if you forecast interest rates to remain low you should scenario planning or contingency planning just in case something unexpected happens to interest rates and then keep a close watchful eye on the progress of the trend.

Hotel Market Analysis

Where micromarketing is directed at one segment of the market, macromarketing looks at the whole market.

Hilton contributes revenues to the Hilton Community Foundation that serves the community in need, thus adding more value to its social responsibility. An aging population is a demographic or social trend in many western counties which when combined with the trend of people living longer is resulting in an increase in the total number of retired persons.

By partitioning the microsegments, business owners can further test sales performance in both segments to see where products perform better. Managing Change Macro Environment Analysis The Macro Environment Analysis is the first step of a strategic analysis which in turn kicks off the traditional; strategic planning cycle; it is sometimes referred to as an external analysis, a pest analysis or a pestle analysis.

Uncontrollable Variables That Affect the Hospitality Industry

Analysis of Macro and Micro Environments of the Events Industry and Corporate Hospitality PAGES 6. WORDS 1, View Full Essay.

More essays like this: micro environments, events industry, corporate hospitality. Not sure what I'd do without @Kibin - Alfredo Alvarez, student @ Miami University. Environmental: The macro environment analysis will identify how changes in the environment will impact on your industry.

Macro Environment Analysis

The final step of the macro environmental analysis is to summarize the identified opportunities and threats and determine if you should expect growth, stability or decline in the size of your industry.

Micro and macro environments have a significant impact on the success of marketing campaigns, and therefore the factors of these environments should be considered in-depth during the decision making process of a strategic marketer.

Analysis of the Micro Environment: (Internal) The Micro/internal factors are the forces inside the hotel that can affect the performance of the hotel, thus through the micro environment analysis, we search for and devise a strategy to overcome those shortcomings that might hinder the progress of the hotel.

CHAPTER 3: THE MACRO ENVIRONMENT MGMT – STRATEGY AND POLICY OVERVIEW The macro environmental analysis is the first step in creating the Environmental Analysis. The macro environment examines the general business climate as it relates to the organization, but has nothing to do with the organization itself.

Figure illustrates some of the ways of classifying business travel and tourism organizations which will mean that they have different also need to recognize that business travel and tourism is a diverse industry, with different sectors, as can be seen from Figure Figure Different types of organizations.

The macro-environment of business travel and tourism Analysis of macro and micro environments of the events industry and corporate hospitality
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Micro and Macro Environment Factors | Oxford College of Marketing Blog